Church Rebranding: 3 Things to Know (Warning)
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in the last 5 years, you should budget for it in the next year (because you’re seeing a decline in people).
Why? Because an effective rebrand will help you:
Evangelize better (it’ll reconnect you to your community)
Increase membership (your members will improve word-of-mouth promotion)
Strengthen participation (members will have more ownership of ministries)
But before you jump into the rebranding process, understand these 3 things:
It’ll cost more than you’d expect. Rebranding is about change or improvement. It’s about understanding your audience as best as you can, discovering (and controlling) perception, and establishing visual brand fences so people recognize you. It’s about becoming a solution to...
Sorry, your church doesn’t have a brand
Everyone is known for something once they’ve had interactions with a community. Who you “are” in their minds is an inadvertent brand. Your perception becomes their reality.
Churches today have a perception that isn’t so glowing in the unchurched community. If you don’t create something that counteracts that perception, you’ll be painted with this inadvertent brand. If you look like a church, talk like a church, open on Sundays like a church, and have a sign with “church” on it; you are branded with the inadvertent perception of “church”.
This article is not about inadvertent branding; it’s about having a controlled brand that dispels wrong perceptions and tells your community who you actually are. If you haven’t researched, met and discussed, and...