Get a New Church Brand? Do These 10 Steps in Order
When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates with the congregation and then the community. It’s just great stewardship! Here’s a list of 10 areas you need to address:
1. Overall Church Content and Tone
Messaging: Ensure all written and spoken communication (each sermon!) reflects the new brand voice, thread, and tone. Your new brand voice is DNA-level, therefore incorporate it so it feels natural.
Mission and Vision Alignment: Reiterate your church’s mission and vision with the new branding thread in mind. The three should unite into a cohesive message.
2. Church Digital Presence (Online Impressions)
Website: Update the logo, colors, fonts, and thread messaging to reflect your new brand. Ensure the content...
The Secret Weapon a Pastor Needs for Church Growth
Church branding and communication are often overlooked, yet essential for engaging your congregation and reaching your community. Pastors shoulder the weight and time of spiritual leadership, while mastering clear, compelling messaging can be a challenge. That’s where an outsider, a church branding or church communication consultant, comes in.
Here’s why bringing outside expertise into your church is a secret weapon for church growth:
1. Fresh Perspectives Unlock New Potential
As a Pastor, your deep connection to your church is invaluable but can limit your ability to see what’s truly effective. An outsider offers an objective view, analyzing everything from branding, to tools, to messaging.
This isn’t about criticism; it’s about clarity. A trusted outsider helps build on your strengths and address weaknesses so your...