Church Branding Essential: Matchy Matchy (4 Areas)
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are four areas that must match. And by doing the hard work of making these areas similar (i.e. matchy matchy), you’ll create an environment of trust, reliability, and loyalty for your congregation and community. Traits that every church needs. Here are the four areas that must matchy matchy:
Design match. Your church has a design flair (whether controlled or not). From interior design, to exterior surfaces, your church also should control your logo, social media designs, website interfaces, email layouts and signatures, and promotional designs in banners, bulletins, and flyers. There should be more similarity and disparity. Ultimately, don’t redesign things randomly...
5 Required Branding Elements Every Church Must Control
Understanding the required branding elements is the start of a church being known for something relevant and needed. If left uncontrolled, a church is known for being “just” a church. So, anyone in the community who’s not interested in a religious gathering place, will simply ignore the ministries and your external communication.
The 5 essential and required branding elements are:
A brand thread. Understand your community and decide as a church what they need. That can be a solution to a concern or a path to a goal. It’s also what makes you different from other churches and, more importantly, gives controlled language of how your audiences needs you. If you were to disappear, your congregation and community would miss this controlled...