Is Church Branding Scriptural?
Many pastors wonder, “is church branding scriptural?” It’s important to know! And a great question that stems from a misunderstanding of what branding is. Church branding is simply differentiating your church so you’re known for something that defines your ministry focus. It’s more than a name, denomination, mission, or vision statement. Instead, it allows someone to know why they need you.
Branding started with cattle: to differentiate cows, owned by various farmers, that are grazing together. Their owners create a unique, simple, “stamp” that represent their farm in order to sear the cow’s side. It quickly identifies ownership. The farm ultimately becomes known for their consistently-used symbol.
What does that mean for churches? Since there are many churches in a community, an...
What should a church be known for? (4 critical things)
Answering the question “what should a church be known for?” is the beginning of a thought process that has the potential for growing your church. Why? Today, everyone’s faced with the availability of too much information. So, communication noise forces people to ignore anything they perceive as unimportant or irrelevant. Sadly, local churches discover their communities aren’t listening to them anymore.
Your church is known for something now. But what should a church be known for? Is your perception correct? Probably not. That’s why your church must identify what they should be known for so your community might pay attention again. Their souls could depend on it.
Sure, a Bible-focused church will eventually be known for the Gospel. But introducing spiritual things...