6 Essential Church Branding Components
Church branding components are the essential ingredients to helping a church be known for something relevant and needed. In order to impact a community and connect them to the gospel.
Being known for the right things are critical to having someone consider attending your church! These church branding components help shape the perception of an organization that’s not properly understood:
Personas. Effective communication rises and falls on how well you know an audience. Trying to reach everyone, the message becomes so general most ignore it. You end up reaching no one. Instead, choose a growing group near you. Don’t be too restrictive; instead, have a primary and a secondary persona you want to reach. They should represent a large component of...
Can’t afford to hire a church branding agency? Here are 7 DIY tips
Church Branding 101 provides the basics with which you can do it yourself (DIY). Many churches can’t afford to hire an agency, nor do they have a qualified staff member, but they understand church branding is important. And it is!
Remember, church branding is more than a logo: It’s understanding what you’re known for and deciding if that’s what you should be known for. It’s about correcting the church’s perception to a lost world.
Church Branding 101 is Evangelism 101. It’s not easy, but it is simple. If done properly, the Holy Spirit can use your church branding to reach people who never knew they needed Jesus. Or the church.
Practical tips
Understand and fall in love with your community. Start by plotting family locations on...