4 Criteria to the Right Logo
It's like saying a person's daughter is ugly. Companies often come to us to help them develop a "brand". At PinPoint, we have a process where we examine certain qualities of an existing brand before we propose "next steps" for a company. We want to make sure that the current...
5 Ways You can be More Creative. Now!
27 years ago, I entered college to become a "graphic designer". Actually, back then, I referred to it as a "commercial artist". I wanted to be Darren from Bewitched.
Remember him?
He presented ad campaigns to various companies in the episodes that centered on him. He'd have his marker storyboards and creative...