Church Branding 101 (6 DIY evangelistic steps)
Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important.
And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding if that’s what you should be known for. It’s about correcting the church’s perception to a lost world.
It’s not easy, but Church Branding 101 is simple. Here are 6 DIY steps. If done properly, the Holy Spirit can use your church branding to reach people who never knew they needed Jesus. Or the church!
Church Branding 101 is Evangelism 101.
Understand and fall in love with your community. Start...
4 Ways Church Branding will Evangelize the Community
Church branding will evangelize the community if done properly. As Christ-followers, we’re commanded to go into the world and make disciples; but for many, we drop the ball.
So how can church branding help evangelism? An effective church branding process helps your members start the right conversations by focusing on community needs, concerns, and goals; and then identifies what the local church should be known for: solutions. Solutions that may bring someone to church or open up a conversation that can lead to more important spiritual talks.
The problem we face? The community has stopped listening to the church because they don’t feel we’re relevant or needed in their lives. So, if we invite people to simply come to church, many quickly...