Business Essentials 6: Passion
I love watching Shark Tank on TV. If you haven't seen it, it's basically a show where a panel of rich business people hear the basic business plan of small (with potential big) business owners.
Each person believes in their product. They all think their products will sell to a mass...
Business Essentials 5: Perception
Have you ever thought you knew something about a product or organization and then found out something entirely different?
Imagine what people say about your product or service. What do they think about your company? Your vertical market, your category?
If you don't tell them, they have to figure it out for...