Business Essentials 2: The Product of Business.
We all need products and services. But how do you pick which one you buy? Often, it comes down to these 3 things:
Price. If there's lots to choose from and they all seem about the same, we call this a commodity. And commodities are ruled by the lowest price available.
Ability...
Business Essentials 1: Profits for Dummies. Not: Profits are for Dummies.
Imagine a world that could be described as:
All people were identical.
All people were missing (needing) one "thing".
You had the formula for that "thing".
It would be easy to build a business plan, right!? All you would have to do is develop that "thing" for as little cost as possible (keeping material...