How Many Times?
We are asked fairly frequently, "How many times should we contact our customers"?
Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store.
All those are still valid communication tools, but the internet has a HUGE captive audience since nearly 70% of Americans regularly surf the web. Almost all of them have email accounts.
E-blasts (HTML delivered emails with a sales intention) are an effective way to reach your audience. And they're the least expensive way to get their attention.
But how many times should you send eblasts? What frequency?
First, almost 75% of companies have a list of customer emails...
Touch it Once
Ready to try something with me? I'm an organization neat-freak and have an "everything in its place" mentality.
Are you with me?
Lately, as our work has picked up and the abundance of email, mail and projects have landed on my desk, I'm running out of time. So I need to save time and energy in order to get it all done.
Recently I was reminded of a concept that worked for me in the past. It's time to go back to the simple concept.
Touch everything once.
What does it mean? As you receive something, deal with it instantly. It doesn't mean that you can't have a file box, container or email program that holds things. In fact, I would recommend creating a...