How Many Times?
We are asked fairly frequently, "How many times should we contact our customers"?
Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store.
All those are still valid...
Touch it Once
Ready to try something with me? I'm an organization neat-freak and have an "everything in its place" mentality.
Are you with me?
Lately, as our work has picked up and the abundance of email, mail and projects have landed on my desk, I'm running out of time. So I need to save...