Do you have different Audiences?
I’ve been in Canada for the last 2 weeks. It’s my homeland. We’ve been privileged to work in the US for the last 10 years and every summer my family visits relatives in East Coast Canada.
While I’m there, I visit with former co-workers from marketing agencies I’ve worked at. And of course, I’m a consumer of uniquely Canadian delicacies, like Tim Horton donuts, Seafood Restaurants, BeaverTail Pastries and other brands that we have in the States, but they are different in Canada. Mountain Dew has no caffeine in Canada (not sure why!), candy bars use different tasting chocolate and recipes, Costco and even Walmart boast about their “proudly Canadian” products.
I’m amazed at the how different the US and Canada are,...
6 Reasons I’m going to Miss Billy Mays
I don't quote too many celebrities but it seemed that Billy Mays came up in my speech this past year more than any other celebrity. A celebrity? Well, considering that most people know his name and what he did, I would say he's the best known spokesperson ever.
He died today. Age 50. Discovered in his home by his wife.
"But wait! There's more!!!" he would boom. And his public life reminded us of 6 things in the "how to sell" manual. And you need to master them as a business owner. "Read on!" I say in a higher pitched Billy Mays voice...
1. Have passion for your product. Billy Mays not only knew everything about the product he was selling, he had...