Kill Your Worship Guide. Now.
I walked into our church yesterday morning and the greeter (aka usherette) stepped forward and handed me a worship guide (aka bulletin). I took it. She said, hi.
I took my seat and added the bulletin to my Bible as though it's my favorite bookmark. I see 2 or 3 other...
3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do...