Branding Terms Defined: Social Networking

I was invited to a "meet and greet" last evening. Regularly, I get invitations to business networking events, BNI meetings (and similar) and small gatherings. Instantly as I think about these events, negative thoughts happen. It all started when I was fresh out of college. I worked for a large ad...
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Branding Terms Defined: Focus Group

We played bocce a lot last week at the beach. You know, the game where you throw a small ball down a court while teams throw larger balls to see who can get closest to the little ball. The court is long (about 90 ft) and on a breezy beach,...
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