Business Essentials 5: Perception
Have you ever thought you knew something about a product or organization and then found out something entirely different?
Imagine what people say about your product or service. What do they think about your company? Your vertical market, your category?
If you don't tell them, they have to figure it out for...
Branding Terms Defined: Audience
People.
It doesn't take long to realize the dynamic of groups of people. If you have one person you're interacting with, most times (if you're paying attention) you can "figure them out". The larger the group gets, the harder it is to identify "who" the group is.
Often the outspoken become the...