Branding Terms Defined: Focus Group
We played bocce a lot last week at the beach. You know, the game where you throw a small ball down a court while teams throw larger balls to see who can get closest to the little ball. The court is long (about 90 ft) and on a breezy beach,...
Business Essentials 5: Perception
Have you ever thought you knew something about a product or organization and then found out something entirely different?
Imagine what people say about your product or service. What do they think about your company? Your vertical market, your category?
If you don't tell them, they have to figure it out for...