A New Year: Communication Updates (For Now)!
Communication updates are essential for your church. The new year is a great time to remember to check your church brand, your communication tools, and your communication content. And then improve as needed. BONUS: assess your communication strategy.
Like the best resolutions, don’t attempt too many communication updates all at once....
The Basics: What’s a Communication Strategy?
A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs its own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored.
Your communication must be controlled by a pre-determined and pre-approved communication...