Features vs Benefits
Want to make more Money? Ask someone what business they're in and you get similar answers: I work for..... or I run... or we produce....
But if you switch to a sales-mode, you usually get the same thing when describing a product or service.
Features.
It drives me crazy! People love to list...
Save money. Ditch the Worship Guide.
Churches are looking to save money. Offerings are down and budgets are being cut. Sound familiar?
Lately we've received inquiries about what we consider the easiest thing to trim from a Church communications budget. It pains me to think that Churches want to communicate less -- you have so much that...