Wow, Weirdness and Worship

Catalyst Atlanta, 2009 is now over. It was my first time to attend, so that means I missed the first 9. I wish I had heard about it sooner than last year. I arrived on Wednesday for their lab day. A fancy way of saying small seminars. I wasn't sure what...
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How Many Times?

We are asked fairly frequently, "How many times should we contact our customers"? Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store. All those are still valid...
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