Church SEO: Branding Terms Defined
Everyone likes to be found: that's why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.) — it’s cheap and where most people look to find websites.
The average seeker doesn’t go past the second page of search results. So it’s imperative to get high on the organic (non-paid) results. Or the alternative is to pay for the placement at the top or to the right. And that can get expensive.
This is called Search Engine Optimization (SEO).
Sound scary? Here’s an oversimplification of how it’s done. It starts with the Search Engines sending spiders (digital super sleuths that randomly look at every page on the internet) arriving at your website. Here’s some of what they’re looking for:
Content that...
7 Steps Every Church Graphic Needs Before Using Them
You post church graphics on social media and your church website. Many use them in video/projected announcements. Even bulletins and sermon series occasionally need them! But do you struggle with designing them so they’re effective? Maybe you don’t consider you’re a designer.
Another issue: perhaps your church graphics are provided through curriculum, free or subscribed online resources, or from lay leadership or volunteers in your church. Everything looks so random!
Your worst case scenario? Using them exactly as you get them. Resist that!
Here are 7 simple steps that’ll help EVERY church graphic: to communicate the right thing and build your church brand. You want most graphics to look like you did them! Here are the steps:
Check shape and size. This is...