Pastors, Make Your Church Logo Smaller
Have you noticed things are changing with communications? Probably not. You have so much going on that church communication issues probably don’t register.
So, allow me to call your attention to a change that speaks loudly to the church.
Make your church logo smaller. You may think that branding is all about your logo. But it’s not. You, personally may be known for a sweater vest, or polo and coordinating khakis. You have a distinctive look. Perhaps its your goatee, soul patch, or hair style. People, who know you, quickly identify you by the visuals they assimilate in a few seconds. But you’re much more than your looks — you have a style, a passion, a purpose that dwells deep within your...
Church Website Paradigm: The Right Side is the Wrong Side
A few years ago I traveled to the Turks and Caicos Islands. After flying, I was picked up by a limousine to take me to my client’s location. I was so glad I didn’t drive that first day. Because it’s a British territory, everyone drove on the left side of the street (most of the roads were 2-way traffic). When it came to traffic circles (roundabouts), I felt like we were rotating in the wrong direction and practically jumped out of my seat thinking we were going to be hit with cars entering the circle.
Everything seemed wrong.
Have you ever picked up a newspaper and needed instructions for using it? Probably not. We all know the “normal”; because the normal is...