4 Requirements for Personas

A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns, and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or...
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The 12-Days of Communication

The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested!...
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