Stop! Church social media content requires branding
Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called branding: identifying what makes the content your church’s, and controlling it so your followers recognize and want it.
It’s building a framework for why someone should like your page. It’s what makes “you” unique, beneficial, and needed by your audience. If you stopped posting, they’d miss your church social media content because you do it so well.
When you put branding parameters on what makes your church’s content uniquely needed, it allows you to be creative within those controls. That content playground becomes your recognized brand. And you limit your...
How to Use Social Media as a Church (4 Struggles)
Social media, as a church, should be on every pastor’s list of communication channels. Why? Because half the world’s population uses social media. Social media should be part of making disciples of all nations, as we seek to answer the Great Commission properly (Matthew 28:16-20).
Social media allows a church to reach two audiences: those needing the gospel (external) and disciples seeking to follow Christ (internal). These audiences need the church to have a conversation with them—to engage, inspire, motivate, and educate. Social media is a perfect place for an ongoing conversation. Yet most churches struggle with gaining social media followers, creating the best types of social media content, choosing the optimum times for posting to social media channels, and getting...