Church: Write Your Headline or be Ignored (4 Tips)
A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story.
Why? Because we have too many stories in our social feeds. And far too much information in our lives to be forced to read them. That’s why we like to scan and get a summary of the story. Scanning often means reading a headline and believing we’ve read the entire article.
Research reveals that people don’t even read the complete headline! Instead we pick keywords in the headline (and prefer 3 words at the beginning and 3 words at the end). Yes, it’s gotten crazy.
Your church has...
The Best Time to Launch your New Thread (7 Factors)
You’ve invested research and creativity time discovering your church thread. This is huge! No one will fully understand how much is packed in your simple brand story. Or the work that went into it.
Until you unpack it.
But it’s worth it. It will reconnect you to your community and congregation and help them engage with you in a relevant and needed way. You’re revitalizing your reputation.
Next, you’ve used professional designers to establish a logo (that complements your thread) along with brand fences (a graphic standard) so everyone will know the visual controls to your new brand (or rebrand). You’ve done it the correct way. But it’s not over until it’s properly revealed!
Here are the 7 factors to find the best time...