Test: Is Your Logo a Good Visual Brand? (7 Questions)
All great brands have memorable logos. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style.
So every church needs a logo. Period. But really, you need a GREAT logo. And here are 7 questions to ask about your current logo to know if you need a NEW logo:
Is your logo simple? Most things right now are about simplicity. Look at major brands and they have a pure simplicity. Think that makes it simple to design? No! It actually makes it more difficult (since it...
6 Essentials for Launching a New Church Brand
Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries.
If you don’t understand the importance of the launch, your new brand will fail.
Based on 30+ years of brand rollouts, here are 6 essentials to making it worth all the money you’re spending. And most importantly, so you engage effectively with your community and congregation!
Understand your 5 brand components: Thread (tagline), Logo, Color Palette, Font Palette, Design Style Guide. Your thread is really your brand since it establishes your brand...