
How to Train Church Greeters to Truly Welcome Visitors
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that.
Jesus said we’d be known for having love one towards another. That’s quite a brand! Different communities have different needs and interpret love differently. That’s how churches can develop different brands and still feel uniquely different. It always comes down to defining your audience.
Being known for a thread (that thing that sets you apart as a church) requires consistency of messaging, keywords, and vision. If you’re not controlling them, you don’t have a brand. Your controlled thread IS your brand. It should engage people so you can connect them to Jesus.
The biggest issue that occurs on a branded path is boredom. Be careful that your brand doesn’t stay in such a narrow lane for an extended period of time or you’ll experience category exhaustion.
Here are 5 ways to avoid category exhaustion:
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
The kids will soon be back in school, your fall church programs will launch, and a new season will be
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