
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that.
Jesus said we’d be known for having love one towards another. That’s quite a brand! Different communities have different needs and interpret love differently. That’s how churches can develop different brands and still feel uniquely different. It always comes down to defining your audience.
Being known for a thread (that thing that sets you apart as a church) requires consistency of messaging, keywords, and vision. If you’re not controlling them, you don’t have a brand. Your controlled thread IS your brand. It should engage people so you can connect them to Jesus.
The biggest issue that occurs on a branded path is boredom. Be careful that your brand doesn’t stay in such a narrow lane for an extended period of time or you’ll experience category exhaustion.
Here are 5 ways to avoid category exhaustion:
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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