
5 Ways to Engage Students During the Summer Break
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that.
Jesus said we’d be known for having love one towards another. That’s quite a brand! Different communities have different needs and interpret love differently. That’s how churches can develop different brands and still feel uniquely different. It always comes down to defining your audience.
Being known for a thread (that thing that sets you apart as a church) requires consistency of messaging, keywords, and vision. If you’re not controlling them, you don’t have a brand. Your controlled thread IS your brand. It should engage people so you can connect them to Jesus.
The biggest issue that occurs on a branded path is boredom. Be careful that your brand doesn’t stay in such a narrow lane for an extended period of time or you’ll experience category exhaustion.
Here are 5 ways to avoid category exhaustion:
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately
What does your church look like? The outside of your building, the inside. Or what about the service? Can you
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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