
3 Basic (Free) Communication Necessities for the Fall
How can it be? It’s almost the fall and once again many churches realize they have the same communication system
When we first came to the US about a decade ago, we noticed that the signage is so much better here. Highway signs are everywhere. If you miss a sign, wait a few seconds, and you’ll drive by another one. Sometimes the redundancy is humorous. Unless you actually need the second or third sign!
When I’m driving, I used to panic if I missed the information along the roads, but now I realize I’ll probably see another sign within a few hundred yards.
Should I even mention billboards that clutter our highway right-of-ways? And the commercial signs around restaurants and businesses. American’s are communicators!
So, why the breakdown when it comes to churches?
Signage is important. The business world knows it. And we need to step up as a church! Spend some money on them, hire a way-finder communications company and a professional designer to use the right fonts, colors and substrates. You only have once to make a great impression!
How can it be? It’s almost the fall and once again many churches realize they have the same communication system
The world has changed. Attention spans have recently been documented to be shorter than a goldfish. In our work and
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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