
Church Fall Launch: 3 Steps Every Pastor & Communicator Needs
We’re about one month away from your church’s fall ministry launch. It’s prime vacation time, and you’ve earned a break,
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church!
But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls flat (and isn’t desired).
Sure, as a church, it’s easy to imitate another church. But copying other church communication is rarely successful. In the bestselling church branding book, “Be Known for Something”, we learn the principle that people seek unique solutions; therefore… establish your ministry as a unique solution and be known for it!
Secular products that become known for a unique solution become wildly successful because its recalled when people quickly try to solve their problem. Then inevitably, trying to replicate that success, a knockoff brand arises that imitates messaging. And often fails.
Knockoff church brands usually don’t work either. Knockoff brands like:
Here’s why knockoff brands don’t work for the church:
We’re about one month away from your church’s fall ministry launch. It’s prime vacation time, and you’ve earned a break,
How can it be? It’s almost the fall and once again many churches realize they have the same communication system
The world has changed. Attention spans have recently been documented to be shorter than a goldfish. In our work and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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