
Yikes, People are Listening Differently (3 ways)
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church!
But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls flat (and isn’t desired).
Sure, as a church, it’s easy to imitate another church. But copying other church communication is rarely successful. In the bestselling church branding book, “Be Known for Something”, we learn the principle that people seek unique solutions; therefore… establish your ministry as a unique solution and be known for it!
Secular products that become known for a unique solution become wildly successful because its recalled when people quickly try to solve their problem. Then inevitably, trying to replicate that success, a knockoff brand arises that imitates messaging. And often fails.
Knockoff church brands usually don’t work either. Knockoff brands like:
Here’s why knockoff brands don’t work for the church:
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
We'll never spam you. Unsubscribe anytime.