
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”.
Is your church viewed as a commodity? Are you perceived like other churches in the area? Does Google think you’re similar to the thousands of other churches?
Oh, you’re quick to say “we’re so unique” because you know the ministry nuances. But does the community or congregation differentiate you? Do they know why you’re unique? Do they care? Or do they think you’re “just a church”? This isn’t good.
If your church is viewed as a commodity, then a potential guest needs to choose between you and the other Google results. Not based on price (like a business product) but, for the church, it’s usually based on proximity, a cool website, a celebrity pastor, or a great looking logo.
But you’re more than that. Aren’t you? Here are 4 steps to fix this commodity issue. You need to be more than “one of the many”. Don’t risk being expendable.
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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