
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”.
Is your church viewed as a commodity? Are you perceived like other churches in the area? Does Google think you’re similar to the thousands of other churches?
Oh, you’re quick to say “we’re so unique” because you know the ministry nuances. But does the community or congregation differentiate you? Do they know why you’re unique? Do they care? Or do they think you’re “just a church”? This isn’t good.
If your church is viewed as a commodity, then a potential guest needs to choose between you and the other Google results. Not based on price (like a business product) but, for the church, it’s usually based on proximity, a cool website, a celebrity pastor, or a great looking logo.
But you’re more than that. Aren’t you? Here are 4 steps to fix this commodity issue. You need to be more than “one of the many”. Don’t risk being expendable.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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