Church Branding Book

Be Known for Something By Mark MacDonald

NEW POST-COVID EDITION

Discover your Thread: Read our Bestselling Church Branding Book

PASTOR, COMMUNICATOR, AND CHURCH LEADER: ENGAGE WITH YOUR COMMUNITY

In today’s increasingly competitive landscape, churches are recognizing the importance of effective branding to connect with their communities and convey their mission. A church branding book serves as a vital resource, offering insights into how congregations can develop a strong, authentic identity that resonates with both current members and potential newcomers.

A step-by-step guide for helping ministry leaders identify persona groups and discover your thread brings clarity to the unique brand process.
Then for those who need help with the look and feel of brand development, discussion of visual elements like church logos and color schemes coupled with the messaging that captures the essence of faith and fellowship, this guide provides practical strategies for creating a cohesive church brand.

By leveraging the power of branding, churches can enhance their outreach, foster deeper connections, and ultimately fulfill their spiritual mission in a modern world.

This is the ultimate guide to establishing a strong positioning and visual identity in your community.

Our church branding Package in a 228-page book!

Written as a practical how-to guide for discovering your church thread

This easy-to-read, easy-to-lead Church Branding Book will get you to focus on your audiences, discover a thread that will unify your ministries, and reengage with your community. It’ll even give you the building blocks to creating a communication strategy that enhances your church marketing efforts.

80+% of evangelical churches are in decline or stagnation
1/3 of our communities have no perceived need for a local church
Most Churches aren’t known for anything relevant or needed in their communities

Solution: Implement a church brand guide to streamline your communication efforts. Be Known For Something will reconnect you to your community. Take an eye-opening journey to revitalize your Church’s reputation, control your message, and create a communication strategy for reaching the lost for Jesus Christ. Take a Church Branding journey to strengthen your church’s visual identity!

THE CHURCH BRANDING BOOK. A COMPLETE GUIDE TO YOUR COMMUNICATION STRATEGY.

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Want our Full Church Branding Package?

pastor, you need this church branding book

Perfect for Church Leadership who are Building a Strong Church Brand Guide! Feeling like your community is ignoring you? There’s a lot of marketing noise, but the importance of a clear church brand cannot be overstated! This church branding book offers the solution. Read it alone or lead your team through it (there are questions after each chapter). Finally, influence your neighborhood again!

Church Communicator

You Need This Guide

You’re juggling a lot! Keeping up with messaging, communication channels, and tools. You’re busy! This highly practical book will help you survive in your job, be encouraging, and create a sustainable workflow through an effective church communication strategy.

Pastors and Teams love the Be Known for Something Church branding book!

Dr. Mel Blackaby, Pastor

Jonesboro Baptist Church

"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."

Kem Meyer, Author

Communication Advocate

"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."

Kevin J Matthews, Pastor

Hillside Baptist Church

"This is the motherlode, jackpot, unbeatable win for a church staff and board team-read"

Gary Chapman, Ph.D., Author

The 5 Love Languages

"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."

Brady Shearer, CEO

Pro Church Tools

"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."

The Author

MARK MACDONALD

Bestselling Author
Church Branding Strategist

Mark MacDonald reveals more than 3 decades of experience as former Sr Creative Director of a large Canadian ad agency, Director of Communications, Bible teacher, Strategic Communication Catalyst for 3000 Florida Baptist Churches, and now leads his church branding company, Be Known for Something and is the former Executive Director of Center for Church Communication. His 60,000+ social media followers know he’s the person for how-to direction! He’s written 830+ church communication articles, been interviewed for 80+ church leadership podcasts, and is heard at numerous national church conferences. He’s available to speak at your event, conference, or church.