The Church Branding Book
every pastor should read
Pastors and church leaders don’t usually need more ideas.
They need clarity.
Be Known For Something is an Amazon bestselling church branding book written to help churches discover what they want to be known for and communicate it clearly to their community. If your church is doing meaningful ministry but struggling to be understood, this book gives you a proven starting point.
It’s the simplest way to experience our church branding process before hiring an agency.
What this church branding book helps you do
This practical, step-by-step church branding guide helps ministry leaders:
Identify and understand their key audience groups
Discover a clear brand thread that unifies ministries
Clarify church communication and messaging
Strengthen visual identity, including church logos and design systems
Build a communication strategy that supports church marketing efforts
This isn’t theory. It’s the Be Known For Something framework in book form.
Pastor, Ministry Leader, Communicator
Our church branding package. In a book.
Think of this book as the foundation of our church branding work.
228 pages of practical, pastor-friendly guidance
Written to be read, discussed, and applied with your team
Workbook-style exercises at the end of each chapter
Designed to help churches move from confusion to clarity
Many churches start here. Some stop here.
Others read the book and then ask, “Can you help us take this further?”
Both are wins.
Why church branding clarity matters now
Most churches aren’t struggling because they lack passion.
They’re struggling because they lack clarity.
Over 80% of evangelical churches are declining or plateaued
One-third of communities feel no perceived need for a local church
Many churches aren’t clearly known for anything relevant or needed
Church branding isn’t about marketing hype.
It’s about removing friction so people can understand who you are and why it matters.
Before we ever design church logos or recommend marketing for churches, we help leaders clearly understand their church, their community, and their calling. This clarity-first approach is what makes the Be Known For Something® framework different.
This church branding book helps you do exactly that.
Who this book is for
This book is written for:
Pastors and ministry leaders
Church communicators and creative teams
Churches considering a rebrand or reset
Leaders who want alignment before making big decisions
If your church needs clarity before changing logos, websites, or messaging, start here.
About the author
Mark MacDonald is a senior church branding strategist, ordained pastor, and the founder of Be Known For Something.
He brings more than three decades of experience as a creative director, communication leader, strategist, and coach to churches across North America. Mark has written 900+ articles on church communication, spoken at 100+ conferences, and hosts conversations that help churches cut through noise and reconnect with their communities.
This book reflects his heart of a teacher.
The goal isn’t dependence. It’s confidence.
Order the bestselling church branding book
Your church should be known for something that matters.
Be Known For Something is available on Amazon and used by thousands of churches to clarify their message, strengthen communication, and reengage their community.
Pastors and Teams love the Be Known for Something Church branding book!
