
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us.
However, when the world is asked about the Church, most of them know what we’re against (and not for love and caring). We’ve become really good at being salt while our “light” skills haven’t broken through. Dare I say that the church has hidden our lights under a salt-flavored bushel basket? It’s always easier to become known for what we’re against, than it is to be known FOR something.
This elicited a lot of questions from the congregation as they stayed for an hour after the service asking me questions about how they can be known for love.
Church communication must tackle this since it’s the voice of ministries to our communities (and not just an internal reminder voice to our congregations). The test? Do our non-church members in our communities know we care? How about our members? Both must feel it.
Here’s how to truly care for a group (as God’s called us to) using communication:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
We'll never spam you. Unsubscribe anytime.