
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Easter! Yes, it’s right around the corner. Your church should be planning for this “big day” on the church communications calendar. There are 3 communication failures that we see regularly as churches plan to invite the community to their Easter services.
We’re told that Easter Season is the most effective time to invite an unchurched person to visit! So we better get it right. Armed with an Easter flyer, we start to invite. People are polite and they think “isn’t that nice” and inside their heads they’re expecting friendship. But the bait and switch happens and moments into the service, they realize they’ve been duped.
How can we stop this? It’s all in effective Church Communication.
Here’s 3 failures that happen at Easter:
Let’s stop burning bridges by having people feel duped when they come to our services. They’ll be more apt to say “yes” for another service.
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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