
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
More and more, people are reading less and less. Attention spans are being reduced where we barely pay attention to the entire sentence anymore. With a standard paragraph, we lose interest after the first line!
We no longer read the entire email. Nor read the entire contents on a web page. Studies even show we don’t really read long headlines. The world (ok, perhaps an overstatement) has stopped reading!
Yet the church continues to write, and write, and write.
A good preacher knows he has to stop preaching before the congregation stops listening. If no one is listening, why keep talking? The same can be said for your online and print communications. If people aren’t reading it, then why write it?
We’re busy people bombarded with messages. There’s no way we can understand every word that’s directed to us. It would simply take too long. And we don’t have the time. So we’ve developed a way to scan (a self-editing approach).
Many churches think they need to hire a great writer to multiply their content for their bulletins, newsletters, websites, and emails. From my years of experience working with hundreds of churches, I would confidently declare that the church is full of content!
Here are 4 things a church should look for in an editor:
The average church has lots of content being developed in dozens of areas; it just needs to be collected, shortened, and presented so that people are aware of it. That’s good church communications!
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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