
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Church guests (visitors) should come to your church regularly since members naturally invite friends and family to attend with them. People are also moving into your community who are church seekers. And of course, there are those who haven’t gone to church in a long time and because of a transition in their lives (funeral, birth, marriage, problems) they decide they need fellowship and leadership from a church.
What will they find? It’s critical you speak directly to them so they know what to expect. Here are 4 critical ways to communicate to them:
The general rule for church communications? Advocate for your audience. Put yourself in their shoes. Haven’t visited a new church lately so you can identify as a church guest? Do it this Sunday. It’s difficult to advocate for an audience unless you can understand them. What else could you do? Hire a mystery visitor to reveal their findings. I guarantee it’ll be eye-opening.
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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