
Church SEO: Branding Terms Defined
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it.
Good logos are rarely designed by a committee. But if you’re feeling the pressure from your congregation (or committee), here are 3 good reasons not to require a religious icon in your church brand:
What if we have a religious symbol now? Consider keeping it if you like the brand (and it represents your ministry well) or if you have good brand equity (your community knows the logo and knows it’s yours uniquely). If not, it’s time to modernize and simplify your brand.
Are there any exceptions? Some denominational logos have religious symbols that can tie you to the larger collection of churches. There could be value in keeping that connection. Also, a subtle symbol that is truly unique (usually secondary) can add to the uniqueness of your logo. The trend of having the counter (reversed out) area creating a conceptual component could create a subtle religious symbol. It’s getting very difficult to discover a truly unique way to do this since so many churches feel compelled to try this.
So go ahead and create a simple, unique symbol that truly represents your ministry’s benefits in your unique local community, and ultimately ensure it’s not a barrier to someone visiting or attending.
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
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