
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
What is your favorite website? What site do you go to over and over again? It’s probably not your church website. Even if you designed and developed it!
And the sobering truth is; your congregation will never say your church website is their favorite place to go online either. It’ll never happen.
So should we just give up on creating a good church website then? No! In fact, on the contrary, let’s take a look at America’s favorite websites and learn from them.
According to the latest (at time of writing) traffic rankings, here are the top 5 websites (and their estimated unique visitors/month):
Anything surprising? Wikipedia, eBay, Twitter, Reddit, and Netflix, finish off the top 10 most popular sites.
What can we learn from this list? Can your church (which probably ranks outside of the top 100,000 websites) possibly take away from those that cost a gazillion dollars compared to yours? Plenty. Open the top 5 (I added links above) and see what I’m talking about.
Here’s 3 simple things:
You’ll never produce your community’s favorite site. But let’s learn and follow in the steps of the popular ones. Your congregation will be extremely happy you did!
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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