
3 Steps to Plan Your Best Easter Yet
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story.
Why? Because we have too many stories in our social feeds. And far too much information in our lives to be forced to read them. That’s why we like to scan and get a summary of the story. Scanning often means reading a headline and believing we’ve read the entire article.
Research reveals that people don’t even read the complete headline! Instead we pick keywords in the headline (and prefer 3 words at the beginning and 3 words at the end). Yes, it’s gotten crazy.
Your church has a long story with a large cast of ministry leaders who are writing chapters detailing many stories. But your community and congregation (with packed lifestyles) don’t have time to read or watch everything. Sure, it would be great if they did but we’re not going to change their habits!
So what should you do? You need to write your church’s headline. Or be ignored. Here are 4 tips:
Worse case scenario? They’ll read your headline and know you for something that’s relevant and needed. Later, in a service, in a social post, or on your website, you can add support material to reinforce your headline. But you need the headline first.
Oh, this headline? We call it a church communication thread. You need to discover your church’s thread. And our processes help. In fact, our full agency process writes it for you! Or we can help you create it too.
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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