
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story.
Why? Because we have too many stories in our social feeds. And far too much information in our lives to be forced to read them. That’s why we like to scan and get a summary of the story. Scanning often means reading a headline and believing we’ve read the entire article.
Research reveals that people don’t even read the complete headline! Instead we pick keywords in the headline (and prefer 3 words at the beginning and 3 words at the end). Yes, it’s gotten crazy.
Your church has a long story with a large cast of ministry leaders who are writing chapters detailing many stories. But your community and congregation (with packed lifestyles) don’t have time to read or watch everything. Sure, it would be great if they did but we’re not going to change their habits!
So what should you do? You need to write your church’s headline. Or be ignored. Here are 4 tips:
Worse case scenario? They’ll read your headline and know you for something that’s relevant and needed. Later, in a service, in a social post, or on your website, you can add support material to reinforce your headline. But you need the headline first.
Oh, this headline? We call it a church communication thread. You need to discover your church’s thread. And our processes help. In fact, our full agency process writes it for you! Or we can help you create it too.
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
We'll never spam you. Unsubscribe anytime.