
5 Ways to Engage Students During the Summer Break
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
I have a few friends who seem to only wear black. And then there are Pastors I know who always seem to be wearing a sweater vest. Or khaki’s and an oxford shirt. In fact, you’re probably known for wearing a certain style.
We’ve learned that clothes “make the man”. Mark Twain extended that though: “Clothes make the man. Naked people have little or no influence on society.”
What someone wears or the style they regularly wear starts to become recognizable. In fact we tend to wear similar things regularly. We’re known for what we wear (and other things).
A brand is essentially the consistency that we’ve known for. The things that you can control; are controlled. And those things that are consistently used/worn become the visual identity of your brand.
What’s your church been wearing? Textures and styles work into the equation; but color is the most recognized component of a brand suite. This color palette has to be simple, unique, coordinating, and memorable together. Control it whenever you can.
It’s as simple as remembering these 3 articles of clothing:
Remember though (as important as the clothes are) the colors will only work well on a “good body”. And that’s the foundation we call Brand Positioning (the unique core-benefit for attending your church). Don’t forget about that! The benefit (coupled with your suit of colors) will become what you’re known for.
Be a well-dressed church. One that is quickly identified by its color suite. And it allows your benefit-message to be remembered visually. A good color suite can “make the church!”
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately
What does your church look like? The outside of your building, the inside. Or what about the service? Can you
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
We'll never spam you. Unsubscribe anytime.