
5 Ways to Ignite Engagement
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
I like indoor plants. They supposedly clean the air with big health benefits but I really just like the way they look. In a room of hard edges, plants soften the look of a room. I monitor their growth, prune, water and fertilize them as I need to. Occasionally as I’m tending to them, I notice various oddities: yellow leaves, a spider web, or wilting branches. All are warning signs.
If I don’t discover what’s causing these symptoms and fix them, I risk losing the whole plant.
As you tend to your church, do you notice things that seem wrong? Perhaps you’ve even heard people talking about things they don’t like but no one connects the symptoms to the underlying causes. If you continue to ignore the issues, you risk losing the organization.
Here are 2 symptoms we often see that indicate critical church communication issues:
Solution? Deal with them. Bring the silo leaders into a room and together, develop a church-wide strategy and vision. Get their buy-in or consider changing leadership. Then discuss how to nourish the entire organization and develop a communication strategy that attaches ministry messaging to an overall church brand. The church needs to be known for something — and each ministry needs to be connected to that “thing”.
Solution? Determine how to get on your community’s radar (in a good way). Determine needs, concerns, and pains that your community is facing. And start effectively communicating how you can help solve their issues. You do have a solution, right?
This post originally appeared in the Weekly Update for the National Association of Church Business Administration (NACBA). Mark MacDonald is a regular writer for this and other national publications about church communications.
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates
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