
3 Tips For Summer Church Communications
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so.
But if you concentrate on an internal audience and not have a “pipeline” of growth through the knowledge of your external audience; you’ll almost always decline. Are you in decline? Stagnation?
Do you know your Community? Really? Remember, your internal group comes from your community but doesn’t always represent the entire community. Sadly, most congregations represent a very small percentage of the community. Your members are important but the vast amount of non-church goers are critical as you seek to lead them to Christ (so they will become a future committed member)!
Here are 3 things you should know:
If you don’t know your community definitively, discover a good demographic organization that can help you with the information. And even better? Conduct focus groups. Ask 8-10 people from your community who are somewhat similar demographically (age, gender, etc.) and ask them questions and listen. Even having coffee with a couple from your community will do wonders towards getting an understanding of those outside of your membership.
When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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