5 Do’s and 5 Don’ts of Church Communication During the Holidays
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
You may know I’m part of a group of Christian Businessmen who are studying Good to Great (Jim Collins). We just completed the last chapter; and I must admit; I loved a “nugget” that really hit home.
Embrace the “AND”.
We believe it has to be one way or another. Black or White. Contemporary or Traditional. Old or New.
This last chapter talks about the importance of “maintaining what our core principles” are. And yet; have the flexibility to change, to adapt, to be different. We stay the same AND change.
This is huge. Especially for the church.
A church I know has just been through a difficult period and now it seems to be embracing their “golden years”. They tried to move forward, they failed, and now they have resorted back to when they really prospered. The 1990’s.
As a business consultant, I know that many businesses do the same thing. They have a booming business built on core values, and they start to grow. The momentum takes them quickly into the future; and then something goes wrong. It’s hard to grow. It’s hard to change. So they retreat back to a “small” business again. Into safety.
This doesn’t have to be (for business, or the church).
Caught in this cycle? Here’s 3 Steps to Solving the Issue:
Preserve your message; change your methods. Or you may end up with a church of aging believers who will slowly die off. We know that’s not your intention.
The holiday season is a perfect time for churches to connect with the congregation as well as potential first-time guests.
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are
Daily tasks become less special each time someone does them in succession. Doing something once a week can even become
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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