
Church Rebranding: 3 Things to Know (Warning)
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Do you like meeting people? Walking into a room of strangers? What about being thrust into a situation that feels different.
When I arrive at a client meeting for the first time, I confess my heart races a bit and I have to concentrate on looking confident.
One of the cool things I do for the church is “mystery visits” where I attend a church service armed only with a “story” of why I’m visiting. Granted, I’m quite familiar with “church”. I’ve been to them all over North America. I’m a believer who loves the fellowship. But I still have an uneasy feeling when I drive on campuses.
Now think about the “average” guest who comes to your church for the first time. They’re usually:
The one thing they’ll all have in common? The uneasy feeling walking into a place they don’t know; with people they don’t know; with a paradigm they don’t know.
Most of them (about 85% or more) will have checked out the church website before setting foot inside. Research “eases” the feelings they’re going to have.
What can you do to help?
Make sure you have a visitor/guest area that gives them a heads up. Or why not shoot a phone video (youtube style) of what they’ll expect to see when arriving. Maybe do it in a first person POV style on a Sunday morning with an easy narration giving them hints and tips.
Be creative and fun; just keep it short (about a minute or so).
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are
As summer approaches, students might anticipate the break, but Student Pastors may feel concerned. When activities pause, students tend to
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