Fall Is Here — 3 Tips To Refresh Your Church Website

The kids will soon be back in school, your fall church programs will launch, and a new season will be underway. Remember that back-to-school excitement? New clothes, a new backpack, fresh notebooks—everything felt like a fresh start. That sense of anticipation and energy is exactly what your church and community will be feeling.

So make the most of it.

Whether your church website has been around for years or you’ve just launched a new design, this is the perfect time to refresh it. Here are three things you need to do—right now:

1. Update your content

Check every page. Is the information current? Have program times changed? Are there new ministries or events this fall? Highlight what’s new. Add a banner or a “New this fall” callout. Even if nothing major has changed, you can still refresh the language or swap out old photos to create a sense of momentum.

Promote these updates through your social media channels. A fresh look and feel—even in the words and images—can re-engage your community.

2. Review your keywords

Think like your audience. What are they searching for? People typically search based on a problem, need, or desire. Make a list of the needs your church addresses and the solutions you offer—then use those words. Include them in headlines (H1 tags), website content, and, if possible, in your meta descriptions.

The more relevant and specific your keywords, the more likely your site will show up in search results.

3. Simplify your pages

Less is more. Website visitors want clear, quick answers—not long paragraphs. Review each page and trim the content to the essentials. Use bullet points, short sentences, and clear headings. Think of it like taking notes in class: boil things down so they’re easy to scan and remember.

Aim for 50 words per page (that someone can actually capture). But Google loves ~300 words on each page (to have enough words to rank your page). If someone wants more details, give them the option to click deeper—but don’t overload them on the front end.

Fall is the perfect time for a communication reset

If your church doesn’t already have a strong communications plan or budget, now is the time to start those conversations. Budgets are often reviewed and approved in the coming months, and strong communication tools—starting with your website—help bring people to your ministries and events.

Start fresh. Start now. Start with your church website.

Let Be Known for Something help with a WEBSITE ASSESSMENT.