
Church communication for solo Pastors
Most churches have one person in leadership. A person who is a very busy solo Pastor who has to do
Want to make more Money? Ask someone what business they’re in and you get similar answers: I work for….. or I run… or we produce….
But if you switch to a sales-mode, you usually get the same thing when describing a product or service.
Features.
It drives me crazy! People love to list all the components to what they do or all the things that a product does. You hear: We have this line of products that…. or our widget has 4 components that… or we have the biggest selection of….
For years we’ve been helping our clients convert their features to benefits. And you need start doing that too!
Think about it. It’s what goes through your mind when you hear features. How will this product/service benefit me!?! If someone only tells you features, it requires you to make the connection to benefits. And most people won’t take the time.
You know those great Apple commercials for the iPhone? They could have bogged us down with all the features of the iPhone, but instead, they say a benefit (like “want to easily find directions to a great restaurant in your area?”), then boldly say, “there’s an app for that!”. Everything that’s listed before that phrase, is a compelling benefit to buying an iPhone.
Go ahead and try it today. Tell someone only the benefit of using your product — and you’ll find that people (if the benefit is compelling enough) will ASK about your product, rather than you forcing the product onto them. What a refreshing way to do sales!
Here’s the steps to take to convert features to benefits:
Most churches have one person in leadership. A person who is a very busy solo Pastor who has to do
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for
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