
Who Is My Audience?
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
I’ve noticed this even when I do church mystery visits. No matter the service time, I feel compelled to sit in the same place. We love routine—and so do your regular attenders, staff, and even greeters.
But for a visitor, that routine doesn’t exist. They step into an unfamiliar world, unsure where to go or how things work. That’s why greeters matter. They help bridge the gap between your church’s routine and a guest’s uncertainty.
The challenge? Greeters can sometimes feel more like scripted volunteers than genuine people. Standing in a line at the main doors, looking overly formal, can actually overwhelm visitors. A better approach is to position greeters throughout the church—more natural, more personal, more approachable. When they’re scattered organically, other members often follow their example, and the whole church becomes a welcoming community.
Greeters are the first impression of your ministry. More than friendly faces at the door, they are connectors who help visitors move from feeling like outsiders to belonging in your community. With the right training, your greeters can help every person—new or regular—feel truly welcomed into the life of your church.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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