
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
I’m often reminded how we do things only if we are rewarded. You eat because it tastes good and it solves your hunger. You buy virtually everything for it’s benefits. iPhone = Organization and Networking. Clothes = Covering/Comfort or To Look Good.
You get my drift.
So why do you write things down? You probably want to influence people with your words. Or to remind yourself or others what you’re thinking right now.
But what if you found out that no one reads. How would that affect your writing? If you don’t get a benefit; than there’s no sense doing it!
According to Pew Research (2012); people are in fact reading books.
One thing I know, is that MOST people don’t like reading paragraphs on website pages — unless they’re a website that is intended to supply book or news materials. Metrics from average websites show people are looking at a page for only 10 seconds. Or less.
Analytics also say that if you have much more than 50 words (except for a blog where people will read about 300 words); they’ll pass over the information even faster.
So what’s the lesson? Stop writing when you hit the 50 word limit on each web page. And don’t go over 300 words in a blog. That’s why I’ll stop right now.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
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