
4 Tips for Growing Your Church With Digital Marketing
Digital Marketing can grow your church this year. Remember when we relied on the Yellow Pages for bring people in?
It seems that every day we hear stories of secular newspapers realizing it’s not worth the cost of their reporters, the paper, or the printing. Even with advertising revenues helping to pay their costs!
So why do we think it’s worth the church’s expense to pay for bulletins? Actually, it’s not really the “cost” that’s created this dilemma. The real issue is that the majority of people now want to get their news in another way. Online.
The newspaper industry has lived in denial as their subscriptions have dwindled. And I believe that the church is fooling themselves with faux reasons for keeping the little-read newsletter we call a bulletin. Or worship guide.
But wait! The church needs to consider a few things before writing the obituary on the dearly-clung-to pamphlet of announcements.
Have those things in place? Then pull the trigger. You’ll be surprised that most people won’t even show up for the funeral; or even grieve for the aging parchment. And those that do? Offer to print a version of your eblast for them (maybe even set up a printer for that purpose in the foyer. Just monitor how many use it).
This post originally appeared in the Weekly Update for the National Association of Church Business Administration (NACBA). Mark MacDonald is a regular writer for this and other national publications.
Digital Marketing can grow your church this year. Remember when we relied on the Yellow Pages for bring people in?
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