Late for Her Funeral.

Elizabeth Taylor. Dead at 79. I always knew about her. But I don’t think I’ve ever watched a movie or TV show with her in it.

But then again, EVERYONE knows “about” her. I think even my kids were aware of her.

Imagine being that famous.

What if your company was that famous? Where everyone knew about you and was aware of you.

When they laid Ms. Taylor to final rest this week, I chuckled to hear that she requested her funeral start 15 minutes late.

She wanted to be late for her funeral. Like she was known for in life. Always late.

What are you known for? Personally or in business. Often it’s in death that you find out what someone is known for. I’d love to hear the eulogy at my funeral. To find out what I’m really thought of.

If your company “died” (or as we call it, closed); what would your customers miss? Truly grieve about not being able to have. Or would they simply move on to another company and barely shed a tear? It’s a sobering thought. We need to develop a unique selling proposition (USP) in order to develop a foundation for success.

It’s in that USP; that we find the genuine reason for existence. If you’re one of many doing the same thing, it often comes down to cost or price. And someone will always offer to do it cheaper.

So what is it? What are you known for? How are you Unique?