
Church Fall Launch: 3 Steps Every Pastor & Communicator Needs
We’re about one month away from your church’s fall ministry launch. It’s prime vacation time, and you’ve earned a break,
I can still remember my Mother telling me to “turn off the TV and read a book”. I think she truly believed that my brain was turning to mush. And that the TV literally sucked brain cells that only a book could replenish.
During a recent conference I blurted out “no one’s reading anymore! And if you do, you’re so old you’ll die soon”. It became the most tweeted excerpt from the attendees. I think they call that hyperbole. I realize many people read and I’m glad you read my blog!
But when it comes to most communications (not perceived as “literature” or “novels”), people have given up reading. It’s more like “browsing”.
We browse the internet, browse magazines and newspapers, and we only browse emails.
We’ve all been there. We send an email to someone with a quick question and we receive one of two types of emails.
Thanks to web analytics we know the average person spends about 10 seconds on a webpage. Since we read about 300 words/minute; that’s about 50 words that we can take in. And we’ll be more apt to read it if it’s not in paragraph form.
Case in point:
So stop writing long communications and get to the point. More and more; people are reading less and less.
We’re about one month away from your church’s fall ministry launch. It’s prime vacation time, and you’ve earned a break,
How can it be? It’s almost the fall and once again many churches realize they have the same communication system
The world has changed. Attention spans have recently been documented to be shorter than a goldfish. In our work and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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