
5 Ways to Ignite Engagement
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
I met someone yesterday who has never tried Coke Zero.
It surprised me a bit. After her initial question, I curiously asked if she’d ever had a diet soft drink. She then asked “Is it like Diet Coke?”. I said “yes, except it tastes like real Coke”.
Thinking I had fully explained the product, she asked “So how much sugar is in a can?”.
I backed up and took another try at it.
I don’t know about you, but I’m always amazed at the questions and comments we get about PinPoint Creative Group. I think we explain it properly, and Bam! we get a question like, “so do you do business cards?”.
This happened recently when we were moving from our leased space of 4 years, and our neighbor (!) asked the question as we were packing boxes.
We recommend that every business owner have a 10-20 second summary of what they do. This is an excellent way to tell someone quickly (like on an elevator, or a passing person in the hallway).
Here’s a great way to formulate it:
Remember as well, like the incident with the Coke Zero, you can invest thousands of dollars into communicating a product; but don’t expect that everyone will “get it” quickly. If it seems that “everyone” doesn’t get it, you may want to take a different approach.
And by the way, yes, we do produce business cards. Do you need an order of them?
This week brings fresh opportunities to engage your congregation and community more effectively. People are looking for connection, meaning, and
When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates
Churches have discovered the power of digital marketing. Many ask, “How do we grow our church ministries online authentically and
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
Communicate so your congregation & community pays attention to your website, social media, & email!
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